Mercier Wood Flooring present the winners of the 2024 Mercier Awards (Canada)
Mercier Wood Flooring proudly presented the winners of the 2024 Mercier Awards on February 20 to all guests attending the 45th Anniversary Trip in Mexico.
The Mercier Awards aim to recognize the commitment and achievements of Mercier retailers and distributors who stand out for their growth, the promotion of the Mercier brand in their stores, and their dedication to excellence.
LANCTÔT COUVRE-SOL DESIGN
Retailer of the Year – Consumers
Lanctôt Couvre-Sol Design, with branches located in Longueuil and St-Isidore, Quebec, was honored with the Retailer of the Year – Consumers Award.
For several decades, this family-owned business has stood out for its expertise and commitment to providing high-quality flooring products to both residential and commercial clients.
A long-time partner of Mercier Wood Flooring, Lanctôt Couvre-Sol Design had an outstanding year in 2024, achieving remarkable performance that has earned them this well-deserved recognition. Additionally, Lanctôt Couvre-Sol Design also received a Pioneer Award for their longstanding partnership with Mercier Wood Flooring.
Jean Adam, Territory Manager for Eastern Quebec, emphasizes the importance of this partnership:
“Lanctôt Couvre-Sol Design is an exceptional client and partner, known for its professionalism and attention to detail. Their team goes above and beyond to provide an outstanding customer experience and promote Mercier products with passion.”
Melissa Lepine, Director of Sales - Quebec, adds: “They have managed to stand out through their results and commitment and this partnership is unvaluable for us. This award recognizes their consistent efforts and the strong relationship that has lasted for many years. Congratulations to the entire team!”
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In the photo: Francis Lanctôt and Denis Lanctôt, accompanied by Kellie Kenney, Director of Sales and Business Development - Canada, Mélissa Lépine, Director of Sales - Quebec, Sébastien Mercier, Co-owner of Mercier and Vice President of Operations, Jean-Philippe Dumas, Co-owner of Mercier and Vice President of Sales and Marketing, and Jean Adam, Territory Manager - Eastern Quebec
COUVRE-PLANCHERS GAGNÉ
Retailer of the Year - Builders
Couvre-Planchers Gagné, established in Quebec City since 2006, has been honored with the Retailer of the Year – Builders Award.
Known for its professionalism, efficiency, and service, Couvre-Planchers Gagné is distinguished by its core values, which define who they are and are at the heart of their success. These values guide their actions and have allowed them to build a reputation of excellence, proudly earned over the years. Under the leadership of Jean-François Gagné, the company has positioned itself as a trusted partner for contractors and clients involved in construction projects.
A long-time partner of Mercier, Couvre-Planchers Gagné has established strong relationships with contractors working in construction and renovation, allowing them to actively promote Mercier products in residential and commercial projects. This collaboration led to exceptional results in 2023, helping Couvre-Planchers Gagné stand out as one of the top performers in the industry.
Jean Adam, Territory Manager for Eastern Quebec, couldn't be more proud of this partnership:
"This award recognizes the expertise and professionalism of Couvre-Planchers Gagné in the flooring industry. Their team is fully dedicated to providing tailored solutions for contractors’ needs while passionately and effectively showcasing Mercier products. Despite market challenges, they have succeeded in establishing themselves as leaders, solidifying long-lasting partnerships with their clients and suppliers. Congratulations to the entire team!"
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In the photo: Jean-François Gagné with Kellie Kenney, Director of Sales and Business Development - Canada, Mélissa Lépine, Director of Sales - Quebec, Sébastien Mercier, Co-owner of Mercier and Vice President of Operations, Jean-Philippe Dumas, Co-owner of Mercier and Vice President of Sales and Marketing, and Jean Adam, Territory Manager - Eastern Quebec.
VN PLANCHERS EXPERTS
Best Continuous Growth
The retailer VN Planchers Experts, a company established in Sherbrooke, Quebec, was honored with the Best Continuous Growth Award. This award recognizes the exceptional performance of a retailer who has increased their Mercier product sales for three consecutive years.
Founded in 1973, VN Planchers Experts has built a strong reputation in the flooring industry thanks to its commitment to providing superior customer service and offering only innovative, high-quality flooring products. Their natural partnership with Mercier, combined with their dedication to providing top-notch service, has allowed them to stand out and gain the trust of both consumers and design professionals.
Jean Adam, Territory Manager for Eastern Quebec, expressed his happiness to see this partner reach new heights year after year:
"We are incredibly proud to recognize the achievements of VN Planchers Experts by awarding them the Best Continuous Growth Award. This recognition is a testament to their constant efforts and commitment to promoting Mercier products with passion and excellence. We are grateful for their belief in the quality of our products and for supporting Quebec-based businesses. We look forward to seeing this success continue for many years to come!"
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In the photo: Martin Lessard, surrounded by Jean-Philippe Dumas, Co-owner of Mercier and Vice President of Sales and Marketing, Mélissa Lépine, Director of Sales - Quebec, Jean Adam, Territory Manager - Eastern Quebec, and Sébastien Mercier, Co-owner of Mercier and Vice President of Operations.
ASPEN WOOD FLOORS
Showroom of the Year
This year, the winners are Aspen Wood Floors located in Mississauga, Ontario. Yama Masudi, the owner, and his team have gone above and beyond this year to revitalize the space dedicated to Mercier products and showcase them in a new light. With an investment of several thousand dollars, they have created a showroom that truly makes a difference, offering an ultimate customer experience in a breathtaking setting.
The transformation of their showroom underscores Aspen Wood Floors' commitment to excellence and their unwavering belief in the quality of Mercier products. Their dedication to creating a stunning visual experience for customers, coupled with a focus on highlighting Mercier's products, has earned them this prestigious recognition.
The team at Aspen Wood Floors has not only invested in their physical space but has also created an atmosphere that enhances customer interaction and elevates the Mercier brand to new heights.
Kellie Kenney, Director of Sales and Business Development - Canada at Mercier Wood Flooring, highlights the significance of this transformation and Aspen Wood Floors’ commitment to excellence:
"Seeing Mercier take center stage at Aspen Wood Floors is truly exciting. This transformation is a testament to their dedication and vision, creating a space that perfectly showcases the quality and beauty of Mercier products. We are proud to be part of this journey and to support such a committed partner."
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In the photo: Yama Masudi, Owner of Aspen Wood Floors, alongside the Mercier team: Mélissa Lépine, Director of Sales - Quebec, Jean-Philippe Dumas, Co-owner of Mercier and Vice President of Sales and Marketing, Kellie Kenney, Director of Sales and Business Development - Canada and Sébastien Mercier, Co-owner of Mercier and Vice President of Operations.
ROSALIE ROBILLARD
2025 Mercier Ambassador
The Mercier Ambassador Award is conferred through a nationwide Canadian competition. Candidates must register and submit a short video presentation to support their candidacy. Afterwards, Mercier tests the candidates' knowledge with a questionnaire about the Mercier brand and product offerings. They are evaluated based on their questionnaire results, and the highest score achieved in the shortest time determines the winner. The winner receives the title of Mercier Ambassador for one year, along with a trophy and a monetary award graciously provided by Mercier Wood Flooring.
A total score of 95 points placed Rosalie Robillard from Plancher 2000 in Quebec on the podium, earning her the title of Mercier Ambassador 2025.
"Since joining the team, Rosalie has always stood out for her enthusiasm and commitment to Mercier products. She has consistently demonstrated a thirst for knowledge and a desire to share her expertise with both her clients and colleagues. Through her involvement and dedication, she has played a key role in promoting the Mercier brand and establishing strong, lasting relationships. Rosalie perfectly embodies the values of our brand and fully deserves this title of Ambassador." told Mélissa Lépine, Director of Sales, Quebec, with great pride.
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In the photo: Rosalie Robillard, Marketing and Communications Director at Plancher 2000 and Mercier Ambassador 2025, alongside Jan-Philippe Coderre, Owner of Plancher 2000. From the Mercier team: Mélissa Lépine, Director of Sales - Quebec, Kellie Kenney, Director of Sales and Business Development - Canada, and Jean-Philippe Dumas, Co-owner of Mercier and Vice President of Sales and Marketing.
SPECIAL AWARD FOR THE 45TH ANNIVERSARY
Pioneer Partners
At our recent gala evening, we had the honor of presenting the Mercier Pioneer Partner trophy to six of our valued clients. This award symbolizes a lasting commitment and a relationship of trust built over the years.
Award Recipients:
- Lanctôt Couvre-Sol Design, St-Isidore & Longueuil, Quebec
- Les Géants du Couvre-Plancher, St-Jean-sur-Richelieu, Quebec
- The Floor Shop, Toronto, Ontario
- Plancher 2000, Longueuil & Laval, Quebec
- Nino Marte Flooring, Ottawa, Ontario (not in the photo)
- Markan Hardwood Plus, Charlottetown & Bloomfield, Prince Edward Island (not in the photo)
The Pioneer Partner Award celebrates exceptional business relationships that have endured since our early days. This honorary award is presented to partners who, through their commitment, trust, and collaboration, have played a key role in our success.
We are deeply grateful for these partnerships, which have strengthened our position in the industry and reinforced our shared values over the years. Congratulations to all recipients on this well-deserved recognition!
In the photo: The Pioneer Partner award winners alongside members of the Mercier team.
Congratulations to the winners, and here's to next year!
About Mercier Wood Flooring
Founded in 1980, Mercier is one of the leading manufacturers of prefinished wood flooring in North America. Renown throughout the industry as the reference in prefinished wood flooring, their Montmagny and Drummondville, Quebec (Canada) factories employ 300 specialists who are dedicated to quality, innovation, and full respect for the nobility and authenticity of the wood.
